珀莱雅·美帆广场，地处西湖蚂蚁小镇核心区域。是珀莱雅倾心打造的首个商业综合体项目，其以“美”为核心，特别设置了美业综合楼、特色美妆体验馆、国际先进医美抗衰中心、艺术画廊、露天音乐广场、高端精品写字楼等六大特色区域，通过深入分析消费者画像，整体定位“格调美学都市社交场”。俨然一个未来杭州“美业”主题场景综合体。
在进行导视设计时，我们致力于在感官上营造一种通透的体验;在材质选择上，我们追求展现无边无际的视觉艺术效果;从而达到与周围环境和谐相融。对于新的导视设计，我们期望它能够呈现无垠之美、艺术之美、科技之美。

Peraera Meifan Plaza is located in the core area of Ant Town, West Lake. It is the first commercial complex project meticulously crafted by Peraera. With "beauty" at its core, it has specially set up six distinctive areas, including a beauty industry complex building, a characteristic beauty experience center, an international advanced medical beauty anti-aging center, an art gallery, an open-air music square, and a high-end boutique office building. Through in-depth analysis of consumer profiles, it is positioned as a "stylish aesthetic urban social venue". It is just like a future "beauty industry" themed scene complex in Hangzhou.
When designing the wayfinding system, we are committed to creating a transparent sensory experience. In terms of material selection, we strive to present an endless visual artistic effect. So as to achieve a harmonious integration with the surrounding environment. For the new wayfinding design, we expect it to present boundless beauty, artistic beauty and technological beauty.